Comparing Cousin Kate and Seduction :: Elaine McAuley Christina Rossetti Essays

Comparing Cousin Kate and Seduction 'Cousin Kate' is set in the Victorian ages. It is about a young, beautiful working class maiden, who is taken away from her simple life by a lord, to a life of riches and luxuries. She lives a very shameful life because she lives with him and is sexually active with the lord before marriage. She even has a child with him. The maiden’s much more attractive cousin appears and the lord is intrigued by her. He leaves the maiden for Kate. The poem has a twist at the end; Cousin Kate is only interested in his money, but she cannot conceive any children for him, and the maiden already has a son of the lord’s and he will inherit his father’s wealth and land as his heir. A once poor cottage maiden will now live the life of luxury again but in the right way. In ‘I was a cottage maiden’, by using ‘I’, I can tell that the poem is in first person and is being told from the victim’s perspective; this also gives the reader access to the narrator’s thoughts and feelings. The poem is in past tense. ‘Cottage’ emphasises that she is from a working class background and ‘maiden’ suggests that she is a virgin, but being in past tense, the use of the word ‘was’ indicates that she is no more. ‘Hardened by the sun and air’ suggests that she is an outside worker; ‘hardened’ suggests that she is weather beaten. This could mean that her skin could be tanned from working in the hot sun. This also indicates that she is lower class. ‘Contented with my cottage mates’ suggests that she is informal and ordinary. This line also tells me that she is happy with her life. In the next line the narrator says ‘not mindful I was fair’ suggesting that she is unaware of her beauty. She then asks a rhetorical question: ‘why did the great find me out?’ The narrator uses this to show her regret over the lord. On the next line she says ‘and praises my flaxen hair’. This shows the lords pathetic attempts to impress the maiden; the words ‘flaxen hair’ suggest that her hair was stringy, dry and a pale yellow colour. The narrator repeats the rhetorical question ‘why did the great lord find me out?’ again to emphasise her regret and mis-judgement over the lord. ‘To fill my heart with care’ is ambiguous: the first is that she loves him; the second is that the lord brings the maiden worries. In second verse the narrator is very critical towards her supposed

Vincent Van-Gohg

VThe movie we saw In class was really interesting, I really got to know the personality of Van-Gogh and how hard his life was. I really enjoy this video, but I stay with two main Ideas that really change my point of view of Vincent Van-Gogh. Suffer so that others do not suffer. This idea amazed me, I din ;t know that Van-Gogh was a man that loved to help people and that dedicate most of his life predicating the word of God.At the age of 20 Van-Gogh was rejected when he proposed to Ursula. This was really sad for him that his personality change a lot, he has angry with everybody except God. Van-Gogh throw all of his books except the bible and at this time he was dedicated hundred percent to God. Although he was dedicated to God his attitude din ‘t change and he got fire from the gallery he was working since the age of 15. After he got fire, he went to Amsterdam be a pastor but he was rejected, so he decide to became a missioner.Van-Gogh was suffering a lot he was rejected by the church because of his attitude, UT he din ‘t give up he found the way to help and predict, He use the appalling skills her mom taught him when he was little and start predicting In his painting. Van- Gogh had a sad and melancholy childhood atavist why he was a person that suffer a lot and understand the people that suffer to. When he was mission he gave his house to other people and went with the miners to live, in this part of the video they described him as a person that din ‘t care to add more of suffering to his life, but that he din ‘t want people to suffer like he did.At the age of 26 he decide to make art focusing in the dignity of workers and nature, he consider this preach through art. Van-Gogh passionate work. At the age of 33 Van-Gogh went to Paris and he experienced a different point of view of art, he change his idea and became a better artist. He was introduced to impressionism and he was amazed that he start working with other artists. Between artis ts they supported each other posing like models, because models were really expensive.Something that differentiated Vincent from the other artist was that he irked all the time, the other artist because their focus on the impressionism only work when the day light was good and whenever they wanted. This really bothers Van-Gogh, he said the other artists where not passionate enough, I think this was a different in education, Van-Gogh work since he was 15 years old, he had to leave school because of family economical issues and this help him to become a work man since he was little, to experience the real work and to gain money to live In dally life.At this time Van-Gogh decide to stop focusing In the Impressionism and start Glenn more life to their appalling and wanted to make a global unity In his paintings. But his passion didn't have limits, he arrived to the level that he stop eating because he his brushes and this has dangerous because of the chemicals in the paints. Vincent pro blems made people thought of him as a dangerous person. One day he threatened his roommate with a knife because they argued all the time, he also suffer from attacks.I think that when his brother got engaged and he stops worrying f Vincent life because of his family, Vincent got really stressed and sad. This sadness leads him to almost kill his self and cut his ear, he also though of him as an artist that will never had a future as an artist. But all of his work and effort was worth it, after he died his brother start selling more of his art and today Vincent Van-Sago's art is worth millions of dollars. Sometimes we don't understand why our work doesn't succeed but time make's it and Vincent because of his excesses of passion didn't arrive to the time where his work became successful.

Essay on The Decline of American Economics - 795 Words

There is no doubt that the only surviving socio-economic system prevailing is the free economy system which generated fast economic growth and prosperity albeit often ignoring social injustices along the way. This capitalistic system was born in Europe in the middle ages replacing feudalism when private concerns were generating surpluses and were ready to re-invest same thus spurring economic growth, albeit erratically. In the 18th century a Scottish moral philosopher, Adam Smith became the pioneer of political economy and advocated for the â€Å"free market† and â€Å"the invisible hand† concepts while Ethics and Moral philosophy, a subject he taught at Edinburgh University were essential built-in ingredients in this new ideology. In the first†¦show more content†¦Major private financial institutions in the USA, Japan and Europe ended-up in the hands of such executives who were thus in no violation of any legislation but were in fact acting greedily and unethically, betraying the confidence of their customers. The border line between the laws and the Ethics were lost. What has happened in USA in 2008 is a magnified repetition of what has happened in Japan 10 years ago when the Japanese government spent around 500 billions dollars collected from hardworking, tax paying citizens to clean the mess of irresponsible executives. Europeans, normally more conservative than the hi-risk inclined Americans could not resist the temptation of buying sub-prime structured and well packaged products to make easy money. These financial products changed hands within USA and then in Europe so many times, justifying undeserved commissions and diluting responsibilities along the way. The American disease ended-up crossing both the Atlantic and the Pacific at the speed of light. Globalization of the new financial order preached by the US ended-up being the globalization of poisonous diseases generated by lack of Ethics and lack of accountability of businessmen, investment consultants and brokers who never had to answer oneShow MoreRelatedThe Decline Of The Family941 Wo rds   |  4 Pageson future generations it is essential to take seriously what is happening to the family. Is the American family in decline, and if so what should be done about it? â€Å"Traditionally, family has been defined as a unit made up of two or more people who are related by blood, marriage, or adoption: live together; form an economic unit, and bear and raise children (Benokraitis, 3).† The definition of decline is to â€Å"fail in strength, vigor, character, value, deteriorate, slant downward.† The traditionalRead MoreIs American Power During Decline?873 Words   |  4 PagesIs American Power in Decline? The debate on American power is a complex, yet interesting argument. This essay will discuss and define power through American military and economic aspects. These are key elements that define how much power a nation holds, as military and economic superiority allows a state to intimidate, persuade, and facilitate its own agenda. Both Cox and Williams have argued the debate on US power, and therefore their work features in this essay. I will discuss both articles inRead MoreU.s. 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According to economists, the economy is supposed to decline with the deportation of illegal immigrants and regulations to refugees. Deporting immigrants comes as a cost to the United StatesRead MoreThe Changing Economy: 1865-1939 Essay628 Words   |  3 Pagesbeginning of an 80-year decline of real individual economic opportunity; nonetheless, the vast majority of Americans continued to profess their belief in individualism as evidenced by the Presidents they elected. Thus, between 1865 and 1939, the majority of Americans accepted big business dominance and rejected all forms of government interference and regulation contrary to individualism. It is true that the Civil war saw the beginning of a decline of individual economic opportunity. During anRead MoreThe Collapse And Revival Of American Community By Robert Putnam1382 Words   |  6 Pages In his famous book Bowling Alone: The Collapse and Revival of American Community, Robert Putnam charted the decline in social capital and social institutions since the 1950s while arguing that a vibrant and successful democracy ultimately requires significant engagement from a wide segment of its population. This argument was something that even concerned Tocqueville (2006) regarding the American Experiment. Tocqueville marveled in the strengths of organizations such as the church in America. HoweverRead MorePublic Sector Unions During The United States858 Words   |  4 PagesPublic Sector Unions in the United States Prior to the 1950s, American public sector workers could not join unions. Because of job security and reasonable benefits, it was considered unnecessary for public sector workers to unionize and collectively bargain with their government employers. However, in 1958, Robert F. Wagner, then mayor of New York City, signed an executive order granting city workers the right to unionize. Other local and state legislators followed suit, allowing public sector workersRead MoreThe Decline Of The United States964 Words   |  4 PagesThe first decline of the U.S. economy occurred (Dezhao, 2006) back in the 1930s during the capitalist world s great economic depression. The second fall took place in the 1970s and 80s, the time which the international competitiveness of U.S. commodities and capital decreased significantly. The third decline occurred late 2000 , the recent financial crisis 2008/9. The reasons and results of the three falls are very different. Following the first two declines, the United States madeRead MoreElementary Facts Should Not Be Forgotten1309 Words   |  6 Pagessingle currency for a collection of European countries, created a smoother process of purchasing power within the EU but has led to a decline in the EU and American economies. We will look at the restrictions of the EU’s monetary policy and at the effects on the GDP and at the impact on economic growth. Support will be laid out to show the declines in the EU and American economies as the euro grew from birth, attempting to become the primary trading money in the international market (Cohen, pg. 742)Read MoreEffects Of Oil Prices On The American Economy1528 Words   |  7 Pagesin Saudi Arabia ranges 18 dollars while in U.S costs 34 dollars (Kilianet al. 1270). American economy can undoubtedly describe to be the largest in the whole world. However, there is a variety of factors that limits its growth energy contribution. It is closely associated with economic growth and the improvem ent in other important economic indicators like manufacturing activities. Ideally, the unprecedented decline of oil prices in U.S, in the recent months, has taken many economists a surprise. It

Learning Styles and the Accounting Profession Essay example

Every human being in this world is unique and each individual has different ways in which they learn. Learning styles have been formulated over the years to help us recognize the way we approach learning and methods we use to gain knowledge. It is an individuals distinctive approach to learning based on strengths, weaknesses, and preference with a mixture of various styles. In this essay, we will take a look at different learning styles and how they can be implemented and integrated in the accounting profession. To determine the best way I learn, I carried out two different learning styles questionnaires online. One may find that they are not always categorised in a specific type rather they may have more†¦show more content†¦The results were similar to the VARK results. Similar concepts apply to this model as the scores from the test are matched against a scale with two polar opposites, in this case, visual and verbal. As I stated before, visual learners learn better with p hysical demonstrations rather than explanations with words. Finally, my last result was reflective learning. This is a very fair assessment of the way I learn as I am more into the critical analysis of a subject or concept. I prefer studying or revising alone than in groups and thinking things thoroughly first on my own. Study styles of accounting students in universities are mainly based on two methods. †¢ Tutor centred: Lectures and seminars qualify for tutor centred learning. That is why university students need to become skilled at how to listen, memorize and take notes that are taught by the lecturer. †¢ Student centred: Student centred learning involves student actively taking part, learning with examples of real life situations. They are encouraged to work in groups in case studies, debates, presentations and in new environments in which they must get accustomed. E-learning and independent studying are all means to get the students learning on their own, thinking critically and evaluating concepts. â€Å"Experiential Learning is based on the idea that particular experiences form the basis of learning opportunities†(Allan B,2009). David Kolb developed the Experiential Learning Model in the early 1970’s.Show MoreRelatedThe Different Roles Of The Accounting Profession1305 Words   |  6 PagesThe Different Roles of the Accounting Profession Module by: Link-Systems International, Inc.. E-mail the author Summary: Demo/Sample Learning Object in Accounting Note: You are viewing an old style version of this document. The new style version is available here. Links [hide links] Supplemental links Weakly related linkThe Salvation Army Weakly related linkAmazon.com Weakly related linkGoogle Weakly related linkTwitter Weakly related linkVerizonRead MoreThe Workforce Is Facing An Anomaly907 Words   |  4 Pagesgenerations represents 78.3 million individuals in the current population, with the Millennial generation representing 92 million in the current population. When this transition occurs, many Millennials will be given the opportunity to advance in their profession, and secure top-level management positions. Are Millennials prepared to transition into these upper level positions? This report will examine the (a) the multigenerational workforce, (b) the Baby Boomer generation, (c) the Millennial GenerationRead MoreSample Resume For A Canadian Experience Being An International Student1070 Words   |  5 Pagescompany and to learn about management practices. †¢ Develop the communication skills and channels. †¢ To get familiar with working style in Canada. †¢ To work and addition involvement in the field in which I want to construct better profession. †¢ enhancing both my individual and professional growth. †¢ To know about the concepts in accounting , dispatching and making payrolls. 2. Describe the results that you achieved in relation to these objectives. The most imperative outcomeRead MoreEssay on What is Cheating and Why Cheating is Bad?1219 Words   |  5 Pagesreflection of knowledge and competence gained through learning. Therefore, acts of academic dishonesty undermine the validity of student learning. This, in turn, has effect on academic system in two ways – 1. It reflects poorly on the academic standard or quality of education being imparted by the institution from where the cheating student earned his/her grades and 2. It also interferes with faculty’s ability to correctly diagnose gaps in student learning for the purpose of both re-teaching current studentsRead MoreWhat I Learned From An Audit Essay1277 Words   |  6 PagesIntroduction The overall goal of Professor Schafer for ACCT-8400 Seminar in Auditing course is to prepare for each student to enter the auditing professions and/or to work with auditors. The student should have ability to demonstrate proficiency in developing audit evidence that meet the standards of the profession, apply auditing standards in the real world, create an audit plan, and proposed to the senior managers. 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Learning should be an ongoing process, there is no substitute for experience;only with practice will classroom teory become fully developed.   Ã‚  Ã‚  Ã‚  Ã‚  The purpose behind the education is learning basic food preparation, learning the styles of knife cuts and food presentation. Most importantly of all food preparation is sanitation.   Ã‚  Ã‚  Ã‚  Ã‚  The importance of sanitation cannot

The Federal Emergency Management Agency - 2125 Words

Introduction On April 1, 1979 the Federal Emergency Management Agency (FEMA) emerged in the United States. The purpose of this agency was to coordinate the response to all types of crises in America to help alleviate local and state government crisis management. In the case of a major crisis in a state, the governor must declare a state of emergency, and request to the president that the state is in need of assistance from FEMA. In addition to assisting states in crisis management, FEMA also provides training of response personnel in the United States, ensuring that people are equipt with the knowledge and skills to assist in case of a disaster (fema.gov). After the terrorist attacks on September 11, 2001, Congress the Homeland Security†¦show more content†¦The proper use of strategic planning can insure that the goals and objections of an organization are clearly presented with a precise action plan to see the goals in fruition. In this paper, we identify the importance of strategic pl anning in organizations while analyzing FEMA’s 2014-2018 strategic plan. FEMA’s mission statement, core values and goals will be closely examined to determine whether its strategic plan accurately prepares them for their future. Subject Matter 1) How was the plan formulated? When looking at the formulation of the strategic plan for FEMA, FEMA’s Administrator W. Craig Fugate, states that â€Å"this strategic plan was developed through the involvement of hundreds of FEMA employees and many external stakeholders who contributed to generating our objectives, strategies, and outcomes, and who are now working with us to execute this plan† (Fema.gov). According to Pynes, strategic human resources management is the belief that agencies need realistic knowledge of the talent and capabilities of their current staff in order to be effective and adapt to changes quickly. Agencies should implement human resources activities, policies, and practices to make the necessary ongoing changes to improve or support the changes within the agency’s operational and strategic objectives (Pynes, 2013 p. 37). The formulation of the 2014-2018 strategic plan for FEMA connects to Pynes belief of acknowledging the abilities of staff

Internal Corporate Communication Strategy Free Essays

string(111) " that issues surrounding employees and employee communication are at a board room level \(East Coast, Bibb, p\." Therefore, the main objectives of the campaign are: To encourage all employee to be receptive to changes and new regulations within he East Coast and to be confident in implementing these changes. ; To promote a sense of social Identity within East Coast as a whole. To meet these objectives, the strategies put forward are: 1. We will write a custom essay sample on Internal Corporate Communication Strategy or any similar topic only for you Order Now To develop employee engagement, particularly in regards to changes in safety regulations, therefore dramatically decreasing the amount of accidents within 12 months. 2. To ensuring all internal corporate communications is company-wide and therefore cementing the East Coast social identity and removing the feeling of territory. 3. Promote awareness of the ‘EUREKA’ changes recently undertaken by East Coast, ensuring all staff understand and feel comfortable acting on the new service within six months, with feedback opportunities during and after the changes. The tactic to Implement these strategies Includes a company-wide webbing and smaller meetings with a more focused discussion. It also recommends a company email network be arranged to make contact with all employees easier, as the current system Is dated and not efficient. Evaluation Includes feedback forms to monitor opinion and accident records to monitor and tangible changes. East Coast Main Line Company Limited Background East Cost Main Line Company limited (East Coast) is a train service provider that runs 1 55 train Journeys every weekday and has approximately 2,800 employees. The main train line runs from London up the Eastern side of the UK up to Edinburgh. (East Coast, AAA, p. 3) An owner of East Coast is a company named Directly Operated Railways, who are responsible for overseeing the activities of East Coast on behalf of the government. The structure of the organization Is hierarchical (see appendix 1) and contains a HRS manager and also a Head of Communications, both of whom would be Interested In the Internal corporate communication of East Coast. The 2011/2012 corporate objectives of East Coast are summarized as: ; To sustain and build on the successes IT 2 To make significant improvements in those areas where we need to -particularly in terms of operational safety; ; To place East Coast, amongst the best, if not second to none, within the Industry, in terms of safety. ‘ East Coast (2011, p. 3) These objectives appear vague and are not specific enough to show the real intent for East Coast during 2011/2012). The objectives do not say how the success will be measured and are not specific enough to East Coast; aside from the reference to feet, these objectives could apply to any organization. Sundry and Buck (1996, p. 43) explain that the more specific the objective, the easier it is for employees to understand what is expected of them and what they should be aiming at achieve, the East Coast objectives would be difficult for an employee to use for direction. For the year 2011/2012 East Coast Managing Director, Kate Boswell, has outlined 17 corporate strategies for the organization to work towards (see appendix 2). This does not include the 27 other strategies that relate to specific areas within the business. Abram and Klein (2003, p. 1) state that a company’s strategy should be able to be summed up in Just a few sentences and so the strategies set out by East Coast are possibly too extensive, though they are all specific, realistic, measurable, achievable and time- relevant and this is clearly explained in a small table that is given for each objective (see appendix 2). Newcomer (2010, up. 41-848) comments that the definition of a stakeholder now ‘extends well beyond the traditional concept of shareholders to include employees, suppliers, customers, trade unions, communities, etc. ‘ and by naming employees points out the importance of internal stakeholders. The three main internal stakeholders that East Coast should consider include: ; Board Members All employees Owners, including the government body ‘Directly Operated Railways’ Currently East Coast has a quart erly internal magazine that is distributed. Messages and information is distributed by a printed letter being placed in each employee’s tray at the main train station they work in, a relatively dated approach. Communication between depots and between different crews is limited as they do not currently have an opportunity to speak to one another. Before this campaign is implemented, search should be conducted to show a starting point to compare results at the end of the campaign. Research should include current opinion research of employees and accident records. Internal Corporate Communication Objectives Spirits and Swedes (2003, up. 0-71) outline the three basic aims of all internal communication; ensuring the information being communicated is understood, accepted by employees, with acceptance of the messages content, intent, relevance and merit; the majority of employees achieve the motivation, direction, information, or participation intended by the message; and the aim of improving internal dialogue s achieved, whic h will then have a rippling effect on other areas of the business, such as product quality, sales, performance and, ultimately, customer satisfaction. This campaign will not consider any other area of internal communication, only Internal corporate communication. Internal corporate communication and its position among other internal communication areas is shown in the Internal Communication Matrix proposed by Welch (2007, up. 177-198) and gives possible internal corporate communication goals for an organization, such as to ‘promote awareness of its changing organization’ and promote commitment to the organization’ (see appendix 3). Internal corporate communication is concerned with communication to all employees from a top level. Throughout a welcome pack available on the East Coast website (2010), East Coast make regular references to the relationship they strive to create with staff. Page four states that they want to make East Coast a great place to work by keeping staff safe and encouraging employees to work as a team. On page five, four key values are outlined that all East Cast staff should aim to be. These are; be focused; be insistent; be human (placing people in the centre of the business); and be progressive. The board of East Coast also has an Employee Director to ensure that issues surrounding employees and employee communication are at a board room level (East Coast, Bibb, p. You read "Internal Corporate Communication Strategy" in category "Papers" 5). Argentina (1996, p. 80) notes that organizations have ‘become more focused on retaining a happy workforce with changing values and different demographics, they have necessarily had to think more seriously about how they communicate with employees’ and this is obviously something that East Coast has taken seriously. The objectives suggested for East Coast to ensure they work awards the corporate objectives of the organization (outlined on page 4), therefore ensuring internal communications is seen as a management function, are: sense of social identity within East Coast as a whole. Internal Corporate Communication Strategy A key theory for internal corporate communications is Media Richness Theory, especially in a large corporate such as East Coast. Media Richness is defined by Sock (2010 p. 0) saying ‘in this theory, different media are classified according to their degree of richness, which varies depending on the degree to which media incorporate certain characteristics. Four main characteristics define the richness of a medium, according to media richness theory. Two of them are the medium’s ability to convey multiple communication tools (such as facial expression and intonations) and enable immediate feedback on the message being conveyed (a characteristic of synchronous commun ication). The other two†¦ Are the medium’s support for language variety and personalization of the message. Daft and Lange (1986, p. 560), two of the main Media Richness theorists, give prominence to the first two characteristics, claiming the remaining to characteristics are related to the first two. Face-to-face communication is the richest type of communication, while communication such as email is seen as lean and as impersonal, though this is criticized by Sock (1999, p. 13-19), who states that the theory is too deterministic and technological development means Tanat email Ana toner electronic communication Is richer than assumed by the theory. However, this criticism was put forward by the Journal of Information Technology Impact and so may have a vested interest in encouraging the use of electronic media. East Coast may want to consider Media Features Theory (El Chainsaw and Markus, 1997) which found that people choose heir media dependent on its easiness of use and its effectiveness. This gives electronic media a prominent role in communication, especially in large organizations, where traditional media is no longer the norm. Media Features theory puts emphasis on modern media, which as seen as more appropriate within organizations as it is extremely time effective. However, Media Richness Theory would argue that though electronic media may be more time effective, it does not guarantee that the message will be seen by the target audience as many people do not read generic emails. East Coast should consider the level of media richness of different immunization channels when planning on implementing the recommended internal corporate communication strategies detailed below. 1. To develop employee engagement, particularly in regards to changes in safety regulations, therefore dramatically decreasing the amount of accidents within 12 months. Irishman (2011, p. 32) states that all strategies should be ‘SMART’ (Specific, Measurable, Agreed upon, Realistic and Time relevant). This strategy is specific as it is outlines the main area where employee engagement is required, East Cost staff need to be interested in safety issues to ensure best practice is achieved. The amount of accidents is recorded and therefore the strategy is measurable, it will look at any changes that have occurred over the 12 month period. The strategy is agreed upon as it is related to a corporate objective and so it something that the whole organization is working towards. It is realistic as there are no tangible barriers; internal communicators have access to every member of staff to ensure the message reaches them all. The strategy is time relevant as a 12 month time guide is given. 2. To ensuring all internal corporate communications is company-wide and therefore meeting the East Coast social identity and removing the feeling of territory. This strategy aims to increases the social identity within East Coast. Information provided by Module Partner (2011) found that different depots all have their own social identity, and communication between different depots is limited. Seaports (1989, up. 20-39) explains that social identity is vital to ensure all staff feel part of the team. Currently different depots at East Coast receive their internal communication at different times, by unifying these and creating company-wide internal corporate miscommunication this will increase the sense of social identity. . Promote awareness of the ‘EUREKA’ changes recently undertaken by East Coast, ensuring all staff understand and feel comfortable acting on the new service within six months, with feedback opportunities during and after the changes. This is SMART because it is specific to the new Eureka system that has recently been introduced at East Coast which involves a complete overhaul of the way the first class service is ran. The strategy is measurable as it states that there will be feedback opportunities to evaluate and measure the success of the communication. It is agreed upon as the EUREKA system NAS already Eden put Into place, tons strategy Is to ensure sat TTT are comfortable conducting the agreed upon system. It is realistic as the internal corporate communication needed to fulfill this strategy will benefit the employees as it will assist them with implementing the new system. However it has proposed a change to the psychological contract, which, according to Welling (2007, p. 29) must be negotiated carefully to ensure staff does not feel they are not being asked to do more without receiving any compensation in return. The strategy is time relevant as it is even a six month guideline to have promoted the changes. Internal Corporate Communication Tactics Tactics used to implement these internal corporate communication strategies, and therefore achieve the internal corporate communication and corporate objectives, should consider Uses and Gratification Theory. Uses and Gratification theory is defined simply by Tenth and Yeoman’s (2009, p. 225) as a theory focused on not what media do to audiences but what audience do with the media. It states that the audience use the media to meet their different needs, which can include to help fit in tit social groups (much like Social Identity Theory discussed previously), East Coast should aim to make their internal corporate communications a key part of the East Coast social identity. Possible tactics for East Coast to use to achieve their goals are detailed below. ; According to Media Richness Theory, face-to-face communication is the richest communicat ion channel and so this should be the best practice to aim for. However, the style of the East Coast business means that employees work shifts, seven days a week and so it would not be appropriate to have a company-wide face- o-face meeting as it would disrupt normal service. However, as a strategy of this campaign is to reinforce social identity among employees, it would be hinder the aim to have different times for communication, especially as Fitzpatrick (2002, p. 60) says that a message should be available to all recipients simultaneously. Instead it is to be recommended that all staff are given an access code to an online Webbing’ (an online seminar) to view a top company director outlining and discussing new changes in both safety and the EUREKA system, with comment thread available for staff to add their views and comment. This should then be followed up with smaller groups (maximum 50 people) being put together dependent on employees work schedule, ensuring that people from different depots are mixed in each group, and then holding more targeted sessions to go over these changes and discuss them in more detail. Currently staffs are told about meetings via a letter being put in their individual tray at their main train station, though discussions with the Module Partner (2011) found that these are often left unchecked for months at a time, and so it may be more efficient if staff email network was arranged to help implement all internal corporate communications. This would save time and cost and would ensure that all staff receives the message intended for them at the same time and makes other areas of internal communication simpler, therefore encouraging the East Coast social identity. In keeping with Media Features Theory also, it means that an efficient and easy to use communication channel is being used, email, as employees could access their emails from home. This should then be followed up with documents to reiterate the messages of the seminar and Webbing’ and should also be discussed in the internal magazine. This help to fulfill the objectives and strategies laid out previously In tons report It takes people out IT tenet current social groups Walton ten organization and encourages them to mix with other members of staff. It helps employees feel confident in implementing the changes that have come with EUREKA and with the regularly updated safety regulations, therefore improving service and safety. This would set up a new format for internal corporate communication to be carried out, along with the internal magazine that is already in place. Internal Corporate Communication Evaluation Watson and Noble (2007, p. 39) detail the value of evaluation within planned communication, and say that it is important as it tells directors what is working and what is not, once again helping to cement communications as a management function. To evaluate this campaign, East Coast should ensure research is done before implementing the campaign to have a base to compare the results with. After the allotted time frame given in the strategy is complete final evaluation will have to be conducted (as well as continuous evaluation throughout to ensure any required changes are made). Feedback forms will be given to all employees to measure how nonevent people feel about the changes and to receive feedback on the communication in general so that any changes can be incorporated next time. The feedback forms should be multiple choice questions with room for comments also. This data can then be quantified to hopefully support the basis for the campaign. This should then be compared with research conducted at the start of the campaign to display any changes in opinion. Internal corporate communicators should also monitor the comments left on the webbing page and take into account any issues raised here. They should gather the information and monitor the opinion of the employees, which should be compared with the opinion research conducted at the beginning of the campaign. How to cite Internal Corporate Communication Strategy, Papers

Debatable Issue on Leadership Role of Nurses

Question: Describe about the Debatable Issue on Leadership Role of Nurses. Answer: Nursing is facing more changes and more challenges in contemporary time. Many professionals and experts are taking part in the debate and several summits and discussions are being made to make the current situation better. One of the controversial topics that are gaining attention in deciding the future of nursing is whether leadership role has to be given to the nurses working in a hospital or nursing home or not. The essay is based on the said topic. A discussion of the selected topic will be done analyzing the various concepts and theories of leadership quality. Nurses are not given that leadership authority in their working and are merely given the job to do as directed by the doctors and other higher authorities in a hospital or other care units. This raises questions on the ability of a nurse. According to Barr, Jill and Lesley (201), a leaders role is to elicit effective performance from others. This also involves leading and influencing shared values and expectations to enhance the planned goals of the organization and improve overall performance. As argued by Bower and Fay Louise (103), some leaders are natural leaders and that leaders cannot be created. Traditionally, it was viewed that leaders have certain personality traits that compel others to follow them. These traits include confidence, courage, ethical fitness and the ability to prioritize. But the same concept has been debated and it is viewed that with due experience and the ability to cope with situation enhances the ability of a person to become a leader. As pointed out by Child (21), sometimes, few nurses become role model for other nurses because of their leadership quality and the ability to handle the situation at tough times. So in such situations, leadership quality of a nurse cannot be challenged. It has been pointed out by Feldman, Harriet and Martha (13), autocratic leaders are effective in an organization because they create structure and they are the one who determine the needs of the organization. But, autocratic leaders become abusive at time and can create fear among the employees in the organization. At the same time, it has certain advantages because an autocratic leader is responsible for taking all kind of decisions for an organization and thus other employees just have to follow the orders given by the authority. In case of nursing, the same cannot be applicable because nursing involves dealing with emergency situations. For emergency situations, all that counts is experience. When the nurses are given the role of a leader, it is expected that the situation can be handled in a better way (Jeansonne and Priscilla, 210). If the leadership role is not given to the nurses then weak and poor performances of the organization is not recognized. In this respect, it can als o be said that when a mature person is given the authority to take hold of the situation, the outcome can be different and better. There are many advantages that can be highlighted when leadership role is given to the nurses. Primarily, in emergency situations, the nurses will have the opportunity to take prompt decision which is the most important factor in a hospital or a care unit. In case, if decisions remain pending then it might result in certain serious conditions as well. Nurses with good experience can easily be given the role of a leader (Lusiani et al. 45). Nurses often devote long hours in the workplace than the doctors. This also adds to the fact the nurses could be more aware of the happening in the care unit than the represented leaders. Apart from that, other members working in the same workplace can also rely on those nurses who have been given the role of a leader (Barr, Jill and Lesley, 75). The importance of experience cannot be neglected and it can be even said that experience plays a great role in creation of a leader. The role of a nurse in the recent time in major hospitals and other nursing and care units is merely to obey the instructions given to them and not any kind of leadership. Nurses are generally given the task of taking care of the patients and follow the instructions as prescribed by the doctor. Thus, the doctors play the primary role of a leader. It is viewed that doctors are more educated and professional than the nurses and thus, they have better knowledge of how the patients are to be treated and for the same reason, the nurses are not allowed to participate in making any kind of decision (Shaw and Sally, 35). But, it has to be kept in mind that the role of a leader is not limited to taking care of the patients but it is also related to managing situations of the workplace. In a care unit, responding to the emergency situation is what matters the most and for the same reason, long-time working and experienced nurses can easily be given the role of a leader who would have the autho rity of taking prompt decision as per the call of the situation. Transitional leadership is another style that has become very relevant in the recent time. This leadership style is evident because it does not support the fact that there should be a particular leader in an organization. But, transitional leadership calls for change in leadership whenever it is required (Simon and Hannes, 210). This type of leadership has been practiced in major organizations and it can be said that transitional leadership might be the best possible form of leadership in the field of nursing. When an autocratic leadership style is used then other persons in the organization have to wait for the order or permission to be given to proceed with the work. It might happen that the autocratic leader does not have much knowledge about the situation and is not capable enough to comment on the situation. Here, the autocratic leader fails to cope up with the situation. When the same approach is made by someone who has better understanding of the situation, the outcome of the situation is bound to produce positive result (Jeansonne and Priscilla, 32). If the same situation is viewed in respect to a nursing or care unit, the importance of a nurse in making decisions can easily be understood. This opens up a wider horizon for giving the leadership role to the experienced and existed nurses in the workplace. By the end of the discussion, it can be said that style of leadership in nursing depends on the association of nurses with the patients, service users and other team members as well. When the nurses are given the leadership role, real time feedback can be expected and continuous working of the nursing or other care units can be ensured easily. Moreover, when leadership role is given to the experienced nurses, the junior nurses alongside can also learn from them. This enables learning and practicing at the same time. As already mentioned, transitional leadership can the most fruitful type of leadership to be practiced in the hospital or other health care centers. Thus, the long debated topic whether leadership role can be given to the nurses in the nursing field can be concluded with a positive nod. Works cited: Barr, Jill, and Lesley Dowding.Leadership in health care. Sage, 2015. Bower, Fay Louise.Nurses Taking The Lead. Philadelphia: W.B. Saunders Co., 2012. Child, Anne P.Keeping Patients Safe. Washington, D.C.: National Academies Press, 2014. Feldman, Harriet R and Martha J Greenberg.Educating Nurses For Leadership. New York: Springer Pub. Co., 2015. Jeansonne, Priscilla R. "Controversies In Critical Care Nursing".Dimensions of Critical Care Nursing8.6 2015: 367. 2014 Lusiani, Maria, Jean-Louis Denis, and Ann Langley. "Plural Leadership in Health Care Organizations."The Oxford Handbook of Health Care Management2016: 210. 2013 Shaw, Sally.International Council of Nurses. Oxford: Blackwell Pub., 2014. Simons, Tony, and Hannes Leroy. "Issues in researching leadership in health care organizations."Leading in Health Care Organizations: Improving Safety, Satisfaction and Financial Performance (Advances in Health Care Management, Volume 14) Emerald Group Publishing Limited14 2013: 221-234. 2012